Strategic Influence

Strategic Influence is a 2-day practical course that equips non-sales professionals with the skills to negotiate, influence, and think on their feet under pressure. Participants learn how to prepare for negotiations, manage emotions, respond confidently to objections, and frame ideas persuasively. Using proven frameworks such as BATNA, ZOPA, PREP, and strategic framing, the course builds communication agility and decision clarity. Through simulations and real-world role plays, participants gain confidence to handle challenging conversations, align stakeholders, and influence outcomes effectively in cross-functional environments.