Blue Ocean In Customer Service The Sun Tzu’s Way
Blue Ocean in Customer Service – The Sun Tzu’s Way is a 1-day instructor-led program designed for senior leaders and managers seeking to differentiate customer service in highly competitive markets. Instead of competing on price or incremental improvements, this course introduces how Blue Ocean Strategy can be applied to customer service to create uncontested service value. Guided by Sun Tzu’s strategic principles, participants learn to analyze their current service landscape, identify unmet customer needs, and design innovative service pathways that competitors struggle to replicate.
The program integrates modern service innovation tools with the Value Innovation (E.R.R.C.) Framework, enabling participants to eliminate low-value activities, raise customer value, and create distinctive service propositions. This course equips leaders to build sustainable customer loyalty, differentiation, and long-term competitive advantage through strategic service design.
In a highly saturated and competitive marketplace, organisations must move beyond traditional customer service approaches to remain relevant and differentiated. This programme introduces the concept of Blue Ocean Strategy applied to Customer Service, guided by the timeless strategic principles of Sun Tzu.
Participants will learn how to understand their current business landscape, identify unmet customer needs, and create distinctive service value propositions that set their organization apart from competitors. By combining modern service innovation with Sun Tzu’s strategic thinking, this course enables organizations to create uncontested service spaces that drive customer satisfaction, loyalty, and sustainable competitive advantage.