Enhance Your Sales & Marketing Skills Through Effective Negotiation Essentials
Enhance Your Sales & Marketing Skills Through Effective Negotiation Essentials is a 1-day instructor-led or virtual instructor-led workshop designed for sales and marketing professionals who want to negotiate more effectively without relying on discounting. The program equips participants with structured negotiation techniques to manage emotions, stay logical under pressure, and achieve win-win outcomes that protect margins and relationships.
Participants learn to recognise different negotiation styles, distinguish clearly between customer needs and wants, and adapt their approach accordingly. A key highlight of the course is the use of a Negotiation Matrix (Nego Matrix) to plan, anticipate outcomes, and execute negotiations confidently. Through real-life case studies, role plays, and guided discussions, this course strengthens negotiation capability while reinforcing long-term customer trust and commercial effectiveness.
Negotiation is a critical skill for sales and marketing professionals, where every conversation can directly impact revenue, margins, and long-term customer relationships. This practical, workshop-based programme is designed to equip participants with structured negotiation techniques to better understand customer needs, manage emotions, and achieve win-win outcomes without unnecessary discounting.
Through real-life examples, guided discussions, and hands-on practice, participants will learn how to recognise different negotiation styles, remain logical under pressure, and apply practical tools to plan and execute effective negotiations.