Excellent Customer Experience
Deliver service that stands out with Excellent Customer Experience, a 2-day interactive course designed for professionals in customer service, sales, and marketing. This program teaches participants how to understand customer needs, build trust, and personalize every interaction for maximum satisfaction.
You’ll learn to apply communication frameworks, manage feedback, and implement omnichannel strategies to engage customers across multiple touchpoints. Through simulations, group exercises, and real-life case studies, participants will master customer profiling, data-driven marketing, and post-purchase relationship management. Perfect for organizations looking to elevate client experiences, improve retention, and boost long-term loyalty, this course provides the tools to turn every customer interaction into a business advantage.
This comprehensive course is designed for individuals at all levels in customer service, sales, and marketing roles. Utilizing various teaching methods, including PowerPoint presentations, group activities, case studies, and simulations, the course aims to equip participants with essential skills and knowledge. Upon completion, participants will be able to explain the importance of excellent customer experience, identify customer types and needs, and apply effective communication skills. The course covers strategies for building and maintaining customer relationships, creating personalized experiences, and understanding the role of marketing in the financial services industry.
The curriculum includes modules on customer experience, profiling and segmentation of customers, the marketing mix, active communication skills, omnichannel marketing, collecting and quantifying customer feedback, the role of data in driving customer excellence, and maintaining customer relationships post-purchase. Assessment criteria involve practical application and understanding of key concepts.