Generative AI for Content Creation
Generative AI is transforming the way organisations create, edit and distribute content. From marketing visuals and social media videos to voiceovers, music and branded campaign materials, AI can help creative and business teams accelerate production while exploring more ideas in less time. However, effective AI-powered content creation requires more than simply entering a prompt. Creators need to understand how different AI models work, how to structure prompts, how to evaluate outputs and how to manage privacy, copyright and quality risks.
Generative AI for Content Creation is a practical 1-day instructor-led course designed to introduce participants to multimodal Generative AI and its application across modern content-production workflows. The course covers text, image, video and audio capabilities before progressing into automated, node-based content production using Figma Weave.
Participants will learn how to turn creative ideas into useful AI-generated assets through structured prompting and model selection. The course explores image-generation models such as ChatGPT Images, Nano Banana and Imagen, as well as video models including Veo, Seedance and Kling. Participants will also explore AI voiceover, narration, music generation, sound design, voice cloning and multilingual dubbing.
In today’s content-driven landscape, Generative AI has become a
practical tool for accelerating creativity, sharpening ideas and
enhancing production quality across formats. For modern
creators, understanding how to work with AI is no longer optional.
It has become an essential capability that shapes how visuals are
crafted, videos are produced and entire content pipelines are
scaled.
This 1-day course introduces participants to the fundamentals of
multi-modal Generative AI and its role in supporting end-to-end
content creation. Through a structured exploration of prompting
techniques, image workflows, AI-assisted video and audio
production and node-based workflow automation, participants
will learn how to work with aggregator platforms such as Figma
Weave that bring together models from providers including
Google, OpenAI and ByteDance alongside dedicated audio tools
such as Eleven Labs and Minimax for voiceover and narration. The
course also highlights common AI limitations such as
hallucinations, visual inaccuracies and audio artefacts, so creators
can manage risks and maintain quality across published work.
As creators increasingly upload brand assets, client materials and
proprietary content into third-party AI platforms, understanding
data privacy and confidentiality becomes a core professional
responsibility rather than an afterthought. The course addresses
how participants can evaluate platform data policies, safeguard
sensitive information and apply responsible usage practices,
particularly around copyright, attribution and commercially safe
deployment, when generating images, videos and audio at scale.
By the end of the session, participants will gain practical skills to
produce compelling visuals, prototype video concepts, generate
supporting audio and build automated workflows using Figma
Weave that multiply their creative output. The goal is to equip
creators with a clear, confident understanding of how Generative
AI and workflow automation can enhance creativity, streamline
production and elevate the overall content development process.