The Mindset and Skills to Perform in Selling
The Mindset and Skills to Perform in Selling is a 2-day instructor-led selling skills program designed to help sales professionals build confidence, consistency, and results in today’s competitive market. This course combines the right sales mindset with a clear, repeatable selling structure using the 7-step PERFORM framework—Prepare, Engage, Reveal Needs, Fit, Overcome, Recommend, Move Forward. Participants develop emotional resilience, learn how to uncover real customer needs through powerful questioning, and communicate value using benefits-driven storytelling.
The program also strengthens objection handling and closing skills through practical role plays and live sales simulations. Through peer feedback, reflection, and structured practice, participants leave with a clear sales process, stronger confidence, and practical tools they can apply immediately to improve conversion, trust, and long-term customer relationships.
In today’s fast-paced and highly competitive market, having a great product or service is no longer enough—what truly sets top performers apart is their ability to sell with confidence, clarity, and purpose. Whether you're meeting a new customer, negotiating with a long-term client, or handling objections, effective selling is about building trust, uncovering real needs, and offering solutions that matter. In a world where buyers are more informed and choices are abundant, mastering modern selling skills isn’t just a bonus—it’s a necessity for survival, growth, and long-term success in any industry.